What is Digital Marketing?
Digital Marketing, Online Marketing, Internet Marketing; there’s so many different words for this fairly new form of Marketing but what exactly is it?
To summarise, it’s a form of Marketing that utilises digital and online based technologies and softwares to advertise a brand and their products or services. Although, Digital Marketing is not just Social Media and Websites like many assume, it’s a complex machine that often compliments itself and Sales long term.
What types of Digital Marketing channels are available?
Lets start with Search Engine Marketing (SEM), not to be confused with Search Engine Optimisation (SEO). SEM is a great and effective way to market your business fast in a competitive marketplace. It’s the practice of using PPC (pay-per-click) advertising on Search engines such as Google, Bing and Yahoo. Advertisers can bid on specific popular keywords for their industry, allowing the company to appear at the top of the SERPS when a query is searched.
These PPC ads can come in a varying of formats! Some are basic, text-based ads, whereas others, such as product listing ads (Shopping ads) are more visual, product-based ads that allow consumers to see important information straight away, such as price and reviews.
The strongest aspect of using this form of Marketing is definitely the fact it places your business straight in front of users, at the top of Google. No other form of Digital Marketing can do this, making SEM especially relevant to companies who have the money to utilise the tool.
What can you do if you don’t have the funds for SEM? Thankfully, there’s SEO, the organic way of gaining traffic by optimising your website to get to the top of the SERPS. SEO involves improving the quality and quantity of your website through effective content writing and optimised images for the Google bots to crawl through and index.
The Google algorithm analyses your pages in the index and uses hundreds a factors to determine where your page should show up for certain searches. To find out more about how you can do SEO on your own, check out this page.
SMM, or more commonly Social Media Marketing, is a great way of Marketing your business through platforms such as, Facebook, Linkedin, Twitter, GMB and Instagram. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. Some have stated Social Media to be the ‘nerve centre’ of business and brand engagement for the majority of the global population.
However, SMM takes time and commitment to successfully build organically. Once a loyal following is attained and posts are regularly updated (we recommend daily), you’ll begin to see the benefits of increased website visitors and as a result sales! There is also the option of paid SMM, this is the use of ads that can be targeted towards audiences based on demographics, interests, job titles and much more.
Email Marketing is often over looked as a marketing strategy as everyone immediately thinks of ‘salesy’ emails that daily bombard your inbox. This form of Digital Marketing can actually be extremely effective when correctly created with a direct audience in mind. For example, a well crafted email would include a grabbing title/subject with content the audience would find interesting, along with engaging graphics.
Always remember, you are a guest in their inbox, good manners and permission go a long way.
This is an extremely new form of marketing. Influencers sell products and services across their platforms, some more controversial than the rest. An influencer with an audience similar to your target audience can endorse and show/explain the benefits of the product or service on their Socials.
How do you find these influencers? Simply, you can directly email or message them to work out a deal, or use websites such as upflence to find them. If you have a product or service that would be of interest, this form of marketing is a great way for exposure and ideally sales. Although, it can be expensive depending on the influencer you are wanting.