SEO and your Business

Marketing Services Lancashire
What is SEO?

To understand the true meaning of Search Engine Optimisation, let’s take a look at the definition and break down the parts:

  • Quality of traffic. Attracting visitors is great, but if they’re coming to your site because Google tells them you’re a resource for Phones when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in your products.
  • Quantity of traffic.Once you have quality traffic clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for from search engines.

You might think of a search engine as a website you visit to type a question into a box and Google, Yahoo!, Ecosia, or whatever search engine you’re using quickly replies with a list of links to pages that could possibly answer your question.

However, what’s behind these lists of links?

This is how it works: Google (or any search engine you’re using) has a crawler, bot, or spider that gathers information about all the content they can find on the Internet. These spies bring all those ones and zeros back to the SERPS to build an index. An algorithm is then fed with these results to form the index.

That’s all the SE bit of SEO but what about the O part?

Optimization is where the people who write all the pages and put it on their sites are fluffing up that content so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are informative and match the right length to pointing internal links at pages you’re especially proud of.

In summary, to be successful you need to thoroughly research your target market and understand what they want to see. Create a fantastic site, with content people need and make it easy for them to share it. By doing this you’ll start to see your website traffic increase.

How can our team help you? 

SEO takes up a lot of time, effort and money. By outsourcing to Shire Marketing we can provide you with expert services at a low cost that still provides the best quality! 

They’ll be no need to pay an extra wage, spend time you don’t have or teach yourself a new skill… Our team will take it all off your hands, ensuring professionalism, quality and a top spot in Google. 

Get in contact with our team today to start your adventure with Shire Marketing. 


Commonly asked Questions

Why is SEO important? 

If your business is looking to attract new users from search engines, SEO will be an essential aspect of your Digital Marketing Strategy.  A well-executed SEO strategy will make sure your website gets found by the right people at the right time. It will create a steady stream of enquiries and sales from your ideal clients. 

What does SEO mean? 

Quite simply, Search Engine Optimisation. It ensures your website is being viewed by the people who matter most, potential clients.

What is SEO writing? 

SEO writing is creating content that Google crawlers will love! This means the content produced will include specific keywords, links and much more that will be attractive to not only users, but Google. A better way to phrase SEO writing would be content Marketing. 

What SEO tools can I use?

There’s probably a million and one SEO tools you can use to help market your website effectively. A good example would be, Google’s page speed tool which can help you improve the speed of your website, a ranking factor, and their Structured Data tool can help ensure their search engine can better understand your websites content. 

Other Tools such as SEMrush and Screaming Frog SEO are also fantastic tools to help track your SEO and competitors. 

Does SEO really matter? 

SEO matters if your business strategy depends on attracting potential customers online or gaining footfall through your website. It’s not the only aspect you need to consider, PPC (pay per click? and Social Media being two others, but if you want people searching in Google to find your company, it really does matter.

How long does SEO take to work?

A well executed Digital Marketing strategy, that includes Search Engine Optimisation, can take up to six to nine months to start effectively working. However, sometimes there are exceptions. If your website is good but needs some SEO improvements, you may see results much quicker. Conversely, if your website is new and you are operating in a competitive market, it may take much longer to gain traffic and sales. 

How often should SEO be done?

It is the continual process of making sure your site is up to date and inline with what your potential customers are searching for. Content should answer users questions which means SEO needs updating regularly, being one of your week to week to-dos.