It’s all well and good having fantastic products and services but if your not gaining the traffic needed to create sales, you’ll struggle to make a profit. Thankfully, there’s SEO services!
Search engine optimisation is the process of optimising your website so it can be easily discovered by potential clients and customers on the search engine results page.
In other words, SEO services involve making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
However, being number one on Google is not as easy as it seems and can take time. We won’t tell you we can get you to number one in Google straight away because, quite honestly, that’s not possible unless you choose to use PPC, Google ads. Search engine optimisation takes time, effort and a lot of work but our team can do all of this for you at a competitive price!
How does SEO work?
In order to find relevant pages for users, search engines will scan, or crawl, different websites to better understand what your website is about. This helps the bots (or spiders) deliver more relevant results to those who are searching for specific subject matters or keywords on Google, Bing, Yahoo or whichever Search engine you want to target.
The search engines will also scan your website to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
For a website to receive high levels of traffic, it needs to be at least on the first page of Google. In a study conducted by Chikita, they reported that the number one position in Google gets 33% of all traffic for that keyword, with sites on any other page than number one gaining 5% at best.
The websites that perform better have optimised SEO that relates to specific key words. For example, if you were to write a blog post on ‘How to bake a chocolate cake’ you’d look into the popular keywords surrounding the topic and go from there with the SEO. A good key word to target in this sense would be ‘Chocolate cake’ as many people would search for this topic. However, the more popular a keyword, the harder it is to rank!
What can Shire Marketing do to help?
Our Marketing team can optimise your WordPress website so that you start to show up when it’s important!
The team will analyse your website, research keywords, improve content and increase your sites organic traffic. By adjusting your website and content for greater visibility and readability, we will help give your Search engine optimisation meaning. You shouldn’t settle for low SERP rankings when you could be ranking on the first page.
Lets start optimising your website today with our SEO services, get in contact with our team to see how we can benefit your profit.