Intelligent Payroll approached Shire Marketing looking to increase their Marketing and Sales. Our Marketing and Sales team met with the Intelligent Payroll team, discovering what their aims, targets and goals were and how they wanted to achieve these. Together, we created a Marketing and Sales strategy that would target the agreed audience, increase profit and brand exposure.
For the Marketing we agreed on engaging content production, community engagement, an Office Photography session, keyword analysis and daily Social Media. As a result of the Marketing, Intelligent Payroll saw a growth in enquiries, engagement and following across platforms.
On the Sales side, our team did script writing, proposal creation and prospecting. The Script writing aided the Intelligent Payroll internal sales team to successfully cold call, the proposal was more professional and therefore created a bigger impact and the prospecting helped the company increase their client base effectively.