Social media strategy

Social Media Strategy Advice

Create a WINNING social media strategy

Social media plays a fairly integral part of any companies marketing strategy, meaning it’s important to be planned, organised, and on top of the workload.
However, with the number of social media networks most businesses now have, it can be difficult to manage them all and publish relevant and engaging content regularly.

Thankfully, we’ve listed some helpful tips and tricks to help get your social media strategy up and running!

Set S.M.A.R.T goals

A winning strategy needs goals to measure success and return on investment (ROI).

Each goal should be:






Your goal must guide the actions to ensure they lead to results.
Therefore, it must be a realistic goal set within a specific time limit such 100 website visitors in a month.

Understand your audience

Who really is interested in what you’re putting out there?
Who are the people who will most likely click on your link?

It’s great knowing your business but knowing your client base is just as important, if not more if you want to be successful.
There’s no point in saying everyone and everything because well, you might as well be shouting in to the void.

When it comes to targeting your dream customer, you should consider:



-Job or industry


We recommend creating personas for your audience when setting out your social media strategy.
For example, if you run a predominantly female based magazine, you could create a persona like Chloe who is a 23-year-old Woman from the UK who likes fashion and ‘instagramming’ her latest outfits.
Therefore, when creating content for your networks you’d keep this persona in mind, writing a post that appeals to Chloe.

Plan your content

We advise creating a content calendar to plan ahead and track what work you and your team are doing for the socials and monitor what work is being produced in line with the social media strategy.
Content calendars can be fantastic for tracking your work, laying out social media posts, tracking important events/holidays, laying out your team’s priorities, and staying organised.

Creating a content calendar can also be extremely simple!
All you need is Microsoft excel and some skill in utilising it.

However, Hubspot has already created a template content calendar that allows you to see what’s coming up, what content you’ve published, and what images you’ll be using.
You can find a useful content calendar here.

In order to be more organised, we recommend investing in a platform such as Hootsuite, Loomly, or even Canva which allows you to track, plan, and publish work from one place.
Our team especially recommend Canva for smaller businesses as it has a design element that allows you to create graphics from templates or from your own imagination for socials, reports, leaflets, and so on.

Track your metrics

It’s great having goals for you social media strategy but how do you really know you’re achieving these goals without tracking them?

Using the insights provided by platforms can be a great place to start.
If you use Linkedin and your goal is to increase traffic to your website, look at the Click through rate (CTR) per post and/or measure the website button clicks on your profile.
For Instagram, you can now track much more insights due to the update, allowing you to see more about your audience’s behaviour. Therefore, if you’re tracking brand awareness focus more on the impressions and reach of your page.
If you prefer Facebook and utilise Facebook ads, you can use your cost-per-click (CPC) to measure success.

Social media objectives should align with your overall marketing goals, making it easier to understand the value of your work.

Know your competition

It’s likely your competition is already using social media, which is surprisingly good for you!

Learn from the competition, especially if they’re outperforming you.
What are they doing differently?
How are they gaining all the engagement?
What is so great about their graphics?

By analysing your competitors, you can get a good understanding of what’s expected within your industry, what people want, and what works.

It can also help you spot opportunities…

If a competitor is more dominant on one platform but no another, it might be time to focus on the networks were the audience is ‘unsatisfied’ rather than trying to gain the followers from the competitor on their dominant platform.

If you’re in need of any help, please feel free to contact our team at either or 07592124699

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